WeChat is one of the most popular messaging apps in China. In the first quarter of 2022, the Chinese multi-functional social media platform had almost 1.29 billion monthly active users. For Q4 2021, WeChat's daily active advertisers expanded by over 30% year-on-year. More than just staying connected with people via messages, WeChat also acts as a digital mall where people can do online shopping, play games, and even settle bill payments. It has been likened to Chinese Facebook, Whatsapp, Instagram, Google News, Tinder, and Pinterest all combined.
Given the numbers, WeChat can definitely help you increase and build your reach in the China market. WeChat itself has a lot of tools made accessible to businesses who plan to use their app to increase brand awareness, tap target markets, and build on these market connections. In fact, all these tools become available for you when you sign up on any of the available WeChat accounts described below.
Service account
Opening a WeChat Service Account allows you to enjoy user management capabilities for your business. For instance, you can do service interactions that could involve managing the payment process for your products or services, providing binding information, and customer support services for purchases made.
If you have products or services that you would like to sell, you can start by investing in a service account. For the payment part, WeChat can provide you with end-to-end solutions for managing sales using WeChat Pay:
Read more: China's unique eCommerce and mobile payment ecosystem
Subscription account
Using the WeChat Subscription Account allows you to disseminate business information to media recipients and online influencers you may want to partner with. By using this type of account, you can maximize WeChat to help build awareness for your brand or business with search engine optimization and content creation by tapping into its built-in search functionality.
Using this type of account, you can publish a number of articles per day which can be optimized to appear among the top search results within WeChat. You can work with us to help you with the search optimization process as well as set up the push notification alerts for every new content you are going to publish.
WeChat mini-programs
This feature allows you to create mini-apps within WeChat to cater to the various marketing needs of your business. This account is perfect if you have the technical capacity to create apps that comply with WeChat's platform guidelines. Under this type of account, you can also create apps that may have the specific user experience you would like to convey to your target market. Apps created via the WeChat Mini Programs load instantly and do not take up any memory on the phone.
Setting up a WeChat account
Knowing which account to open is critical so that you can maximize your WeChat investment. All of the three accounts mentioned above have varying sets of features that complement the type of needs your business has at the moment. You can partner with us to help jumpstart your WeChat account, whichever option you may choose. Our team of experts can help you optimize your content as well as provide you with the additional API functionalities that can help you create your own user experience within WeChat.
To learn more about succeeding in China, check out our other articles.
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