Providing a seamless user experience among your Chinese customers and target markets can be a daunting task. To avoid unwanted bugs and slow load times, it's important to constantly monitor how users view you online, or how they get to experience your apps. In this digital age, most users consume products and services through their mobile phones.
As of June 2020, there's been an estimated 1.6 billion mobile subscriptions registered in China. In the February 2021 report from IDC Worldwide Quarterly Mobile Phone Tracker, the latest 2020Q4 Marketshare trend showed the following brands owning much of the smartphone market share in the country:
- Huawei - 30%
- vivo - 18%
- Oppo - 16%
- Xiaomi - 13%
- Apple - 8%
- realme - 2%
- Others - 13%
What's more is that much of the Huawei phones being sold these days, in China, are 5G capable. Despite the ongoing pandemic, OEMs and other mobile companies in China are still aggressively pushing for 5G-capable devices. However, Apple has just recently offered 5G compatibility in its up and coming iPhone 12 line of phones. If you think about it, they might be too late in the game if they want a piece of that Chinese market share within the 5G community.
So what does this mean for your business? Well, it could be a challenge. Outside China, there are only two dominant operating systems used on mobile devices--Android and iOS. However, with Apple coming in at second place, it means four different brands are being simultaneously used in the mobile space to access a variety of online services.
This could be a logistical nightmare if you are trying to launch a new app or even a new website within China, that's why it becomes almost imperative to find a partner to help you with testing and validation prior to your launch. All of these brands have their own software tweaks, their own hardware features which may affect the way your website or app is experienced among users. And there's no telling which devices will be popular among your users.
Faced with a number of variables that could potentially impact your launch, it's advisable to use a combination of manual and synthetic testing for China's rapidly changing mobile environment to ensure compatibility and optimal performance.
So what can you do with manual testing? Using this method, our local testing engineers carry out website and app testing with actual devices which have been configured to work within the settings you need. You can also customize specific solutions that monitor China-approved browsers to see how your websites can be viewed across these top smartphone brands. You can minimize the effort and time needed to set up these tasks by partnering with us. We will also provide you the statistical data you need to analyze results. We can also perform benchmark testing to help you get a better understanding of the overall landscape. Meanwhile, synthetic testing allows you a more customized approach to targeting bugs and applying fixes. Unlike manual testing, synthetic testing lets you create a simulated environment where you can have control groups. For example, you can replicate app crashes with a certain number of users from a smartphone brand so you can look into the details of why such errors occur. Synthetic testing is also a good way of keeping your website or app working 24/7 and to constantly check upload and download speeds, as needed.